Favourite Commercial of All Time!

Favourite Commercial of All Time!

Hello Ladies

My Favourite Commercial of All time

Today, the best commercial of all time just turned 12. Happy Birthday to “The Man Your Man Could Smell Like.” February 4th, 2010 was when millions found out that “Anything is possible when your man smells like Old Spice and not a lady.”

My favourite commercial of all time is the original Old Spice Commercial. I was fortunate enough to see it for the first time in a movie theatre on the big screen. Everyone was chatting before the movie started but the room went silent as soon as the attendees heard the line, “Hello Ladies.”

The Original Old Spice Commercial: A Marketing Masterpiece

In 2010, the Old Spice commercial caused a stir in the advertising world, proving to be a revolutionary piece of marketing that took the world by storm. The commercial’s humour, creativity, and outstanding production made it a standout in the industry and propelled Old Spice to household fame. The commercial featured actor Isaiah Mustafa, who became known as “The Man Your Man Could Smell Like,” quickly becoming an icon for the brand.

Playful & Confident Concept

The commercial’s unique and eye-catching concept was a significant factor in its success. Mustafa, sporting a white towel, delivered clever lines with a playful and confident attitude, speaking directly to the viewer. This approach made Mustafa a threat and the guy that every man wanted to be like, creating an unforgettable and engaging experience for audiences.

Exemplary Production Value

The commercial’s production value was top-notch and played a crucial role in its impact. The ambient sound design was minimalistic, not overproduced, allowing the visual elements, such as the simple yet surprising set design, to shine. This minimalistic approach made the commercial stand out and more memorable compared to other ads at the time.

Highly Shareable

In addition to airing on television, the commercial was posted on YouTube, where it quickly went viral. This allowed Old Spice to reach a much wider audience than it would have been able to reach through traditional advertising methods. The commercial’s viral nature made it highly shareable, further contributing to its success.

Strength & Confidence Messaging

The commercial’s brand messaging was also a crucial factor in its success. Mustafa delivered lines that highlighted the strength and confidence of men who use Old Spice products, allowing viewers to associate these positive traits with the brand. This reinforced Old Spice’s market differentiation and created a positive image for the company, setting it apart from its competitors.

Conclusion

The original Old Spice commercial was a triumph of marketing, successful due to its unique concept, excellent production value, shareability, and impactful brand messaging. These elements combined to create a memorable and effective piece of advertising that still stands as an example of how to create an engaging ad. The commercial remains a testament to the power of humour, creativity, and innovative marketing.

So, what’s your favourite commercial?

Post it in the comments and while you are there, let us know if you like content like this.

Fun Instructional Video That We Produced

By the way, we are a video production company and would love to produce your next video. Here is a sample of our work. I do not write the scripts for all our videos but I happened to write this one. Our client was open to having a bit of fun and so was I.

If you are looking for a fun and clever video to be produced for your business, call us today.

ReWatch the Video

Enjoy a piece of history…

As told by me.

Julian Springer

Video Production Green Screen

Video Production Green Screen

Video Production Green Screen

What is a Green Screen?

A green screen, also known as chroma keying or bluescreening, is a special effects technique used in video production. It involves shooting footage against a green or blue backdrop, and then digitally replacing the background with another image. This allows filmmakers to create visual effects that would otherwise be impossible to achieve with traditional methods. It can also simply be utilized to help to save time and money.

Green screens are most commonly used in feature films where they allow filmmakers to put their actors in any environment they can imagine. However, this same technology has found its way into corporate video production as well. By using a green screen, corporate videographers are able to create stunning visuals without having to move their shoot location. 

green screen shoot
green screen thumbs up

How is a Green Screen Used in Corporate Video Production? 

The use of green screens in corporate video production offers countless benefits over traditional shooting techniques. For starters, it eliminates the need for costly background sets and props that would otherwise be necessary if you were shooting on-location at an office or other facility. Instead of having to rent or purchase these items, you can simply use a backdrop and some lighting equipment to achieve the desired look and feel for your project. 

In addition, because the background of your scene can be digitally replaced with any image you want (including graphics or logos), it makes customizing your visuals much easier than if you were shooting on-location. Your corporate video will look professional and polished when you make use of this technology – something that cannot easily be achieved with traditional methods of filming. 

Additional Benefits of Using Green Screen

Finally, because the green screen allows for accurate colour matching between different shots in your project, it ensures continuity throughout your entire video production process – even if different scenes were shot on different days or locations. This helps guarantee that all elements within your piece look consistent and professional – which is important when creating high-quality corporate videos!

green screen wide shot

Image Inventions: Green Screen Solutions

Clients love our mobile green screen solutions because of how reliable and cost-effective it is. We can set it up in your office or living room. All we need is 14 by 14 feet.

Our Green screen technology allows us to create stunning video productions with dynamic backgrounds, creating an immersive experience for viewers. Our green screen services can give you the flexibility to customize your video projects to suit your vision and budget.

Our experienced team of professionals has years of experience in video production. This ensures that each project is not only effective but it is also completed on time and within budget. We also offer a wide range of post-production services, including editing, colour correction, sound design, and special effects. With our comprehensive green screen solutions, you can have high-quality videos that capture your message and engage your clients in a unique way.

  • If you are wondering, “Why did I get myself into this? Do I really need a video?” Be sure to watch our “Why Video” Video by clicking here.
  • We also have some testimonials on our home page. Have a look at what our clients have to say about us.
10 Tips to Grow Your Business

10 Tips to Grow Your Business

10 Tips to Grow Your Business

Today’s digital world has made marketing a key component of successful business growth. With the right strategy, you can reach new customers, drive revenue and gain market share. Here are ten top ways to grow your business with marketing:

1. Identify and Understand Your Audience

The first step in any successful business venture is understanding who your target audience is. Market research will help you identify the demographic characteristics, interests, buying habits, and other factors important to know who you should be targeting with your marketing efforts. Once you have identified your target audience, it’s time to craft an effective messaging strategy that resonates with them.

2. Develop an SEO Strategy

Search engine optimization (SEO) helps potential customers find your website through organic search results on Google and other popular search engines. An effective SEO strategy requires keyword research, content creation, link-building campaigns and more in order to ensure that your site shows up when people search for relevant terms related to what you offer.

3. Create a Strategic Plan

Creating a strategic plan for how you will use marketing to achieve long-term success is essential for sustained growth. This plan should include specific objectives and goals as well as tactics for achieving those goals within a certain timeframe. It also helps to create benchmarks along the way so that you can track progress against expectations over time.

4. Invest in Video Production

Video content is increasingly becoming one of the most powerful tools available for businesses looking to stand out from their competitors online today. This is especially the case given its ability to engage viewers quickly while conveying complex information rapidly via visuals or audio cues alone. Investing in video production services can not only capture customer attention but also improve brand recognition and loyalty if done correctly.

5. Keep Learning & Adapting

Technology changes quickly which means that you must stay on top of trends by continuously learning and adapting your strategies accordingly – especially since platforms like social media evolve at such rapid speeds! Keeping up with industry news and reading blogs about best practices can help ensure that your approach remains current and competitive over time throughout different stages of growth for your company or organization.

6 . Create an Effective Online Presence

Maintaining an active presence on social media channels such as Facebook, Twitter, Instagram etc., allows businesses to connect directly with their target audiences in real-time – providing opportunities for two-way conversations between companies/brands & consumers alike; thereby creating better relationships built upon trust & transparency leading towards greater loyalty & return custom ultimately resulting in increased sales conversions long term! Additionally using paid advertising options available through these networks can yield great returns too. Paid advertising, however, does depend upon your budget size.

7 . Focus On Customer Service

Customer service plays an integral role in overall customer experience which could directly influence whether they choose to call you again (or refer others!). As such having dedicated resources available either offline or online (e-mail support systems etc.) ready 24/7 is highly recommended if possible. This improves existing client relations thus helping generate a buzz around your products or services offered.

8 . Pursue Networking Opportunities

Every opportunity taken advantage off provides a chance at making meaningful connections both professionally and personally. It enables organizations to expand their contact list. You can use this list to help you receive very valuable feedback and advice. Plus you can gain referrals perhaps even joint ventures down line. Thus attending events and conferences in related industries is a wise investment.

9 . Utilize Paid Advertising

Pay-per-click (PPC) campaigns may appear expensive however done correctly they represent a good option for reaching a larger range of people. It’s quicker than traditional methods and the detailed analytics collected can be used to effectively optimize future campaigns and strategies. If your competitors have been doing it for over a year it’s probably worth your consideration. Would they still be doing it if it hasn’t brought them a great return on investment (ROI)?

10 . Get Reviews & Testimonials

Word-of-mouth reviews from satisfied customers act as powerful social proof when other potential buyers come across them. Encourage happy clients /customers who have used your product /service before, to share their experiences online either through reviews on platforms like Google, Facebook, etc. or even through video testimonials posted on YouTube. Take note of these reviews and add them to your website. This helps build trust amongst prospects who are considering your products or services.

Conclusion

Growing a successful business requires strategic planning, dedication and hard work. By following these 10 tips, you should be off to a great start.

You may find that some of these tips are easy to implement and some of them… quite daunting. But don’t worry, here at Image Inventions, we are dedicated to helping you with all of them. Whether it’s identifying and understanding your audience, developing an SEO strategy, or leveraging technology, our team of experts will help you every step of the way. So take the first step towards business success today and contact us if you have any questions!

Just for you, my special blog reader. Here is a link to a special new year countdown that you can play on your phone or you can download and play it on a big screen for your new year festivities.

Note: Start the video at 11:59 precisely. The video will then reach midnight right on time and have about 35 seconds of fireworks afterwards.

 

Makeup Tips for Your Video Shoot

Makeup Tips for Your Video Shoot

What to consider when doing your makeup for a video production shoot

When you’re preparing for a video production shoot, you want to look your best. But it’s also important to think about what kind of makeup will look best on camera. Here are some tips to consider when doing your makeup for a video production shoot.

1. The Look

First, think about what kind of look you want to create. Are you aiming for a professional, natural look or something more dramatic? Depending on the type of video you’re shooting, you’ll want to adjust your makeup accordingly. If you’re creating a corporate video, for example, you’ll want to keep your makeup subtle and natural.

2. The Lighting

Second, consider the lighting. Different types of lighting can affect the way your makeup looks on camera, so it’s important to be aware of the lighting setup ahead of time. If you’re shooting outdoors, you’ll want to use a primer or a foundation with a higher SPF to protect your skin from the sun.

3. The Glare

Third, opt for matte makeup. Matte makeup is usually a better choice for video production because it helps minimize any shine or glare that can be seen on camera. So be sure to avoid any shimmery or glossy products and opt for matte formulas instead.

4. The Complexion

Finally, use concealer to cover any blemishes or dark circles. Concealer can help create a more even complexion and help you look more awake on camera.

By following these tips, you can make sure that you’re looking your best for your upcoming video production shoot. With the right makeup, you can create a professional and polished look that will look great on camera.

  • If you are wondering, “Why did I get myself into this? Do I really need a video?” Be sure to watch our “Why Video” Video by clicking here.
  • We also have some testimonials on our home page. Have a look at what our clients have to say about us.
Aerial Photography vs. Aerial Mapping

Aerial Photography vs. Aerial Mapping

Aerial Photography vs. Aerial Mapping

Aerial photography and aerial mapping are two types of aerial imaging that are often confused with one another. While both involve capturing images from an elevated perspective, the two processes have distinct differences that make them ideal for different purposes.

Aerial photography is the act of taking pictures of an area from an elevated perspective. This type of photography is most commonly used to capture landscapes and cityscapes or to document a specific event like a disaster or construction project. It is done using an aircraft or a drone equipped with a camera, either still or video. Aerial photographs can be used for various purposes including surveying land and creating maps, studying wildlife habitats, or analyzing soil erosion patterns.

On the other hand, aerial mapping is the process of collecting data about a certain area from an elevated perspective. Using specialized equipment like LiDAR scanners or infrared cameras, aerial mappers create detailed 3D models of the landscape that can be used for various purposes such as measuring distances and heights to creating detailed maps for navigation. In addition to topography data, aerial mapping can also be used to measure climate conditions or detect changes in vegetation over time.

The main difference between aerial photography and aerial mapping comes down to the purpose they serve: while aerial photography captures images for artistic and documentation purposes, aerial mapping collects data that can be used for analysis and measurement. This makes them two very useful but distinct tools in any field involving elevation-based imaging.

Q&A

Q: What is the difference between aerial photography and aerial mapping?

A: Aerial photography involves the use of cameras mounted on aircraft to capture images of the Earth’s surface from a bird’s eye view. Aerial mapping, on the other hand, involves the use of radar, lidar, and other remote sensing technologies to produce detailed maps of an area.

Q: How is aerial photography used?

A: Aerial photography is used for a variety of purposes, such as monitoring terrain changes, creating land use maps, tracking urban development, and creating 3D models.

Q: How is aerial mapping used?

A: Aerial mapping is used for a variety of purposes, such as assessing land use, creating digital elevation models, studying geology, and creating detailed maps for navigation.

Q: What type of data does aerial photography provide?

A: Aerial photography provides photographic and visual data, such as spatial information, colour, and texture.

Q: What type of data does aerial mapping provide?

A: Aerial mapping provides detailed information about the topography and physical characteristics of an area, such as elevation, slope, and land cover.

Overcoming “On Camera” Nervousness

Overcoming “On Camera” Nervousness

Are You Nervous About Being On Camera?

Speaking to a camera lens can feel like staring down the barrel of a loaded gun

Being on camera and facing the lens, whether it be for a professional video shoot or a simple selfie, can feel like staring down the barrel of a gun. Nerves can be overwhelming and keep you from performing to the best of your ability. Fortunately, there are some tips and techniques you can use to help manage your nervousness so that you can make the most of your time in front of the camera.

1. Take a Moment to Relax

Taking a few moments to relax before shooting can help settle your nerves and get you into the right frame of mind. Relaxing can also come a little bit easier if you are wearing appropriate but comfortable clothing. Bring your comfy shoes along. Who knows, you may be able to wear them because your feet may not be in the shot. Note: Having a good night’s sleep can do wonders… but it’s not a deal breaker.

2. Know Your Lines

Knowing what you’re going to say before shooting will help alleviate some of your anxieties about being on camera. Rehearse your lines ahead of time so that when it comes time for filming, you already have them memorized and don’t have to worry about forgetting them while on camera.

3. Use A Teleprompter

If you have a lot of lines to memorize, ask the video production team if you can use a teleprompter. By using a teleprompter you can spend a bit more time focusing on how you present yourself rather than trying to memorize all of your lines. Note: Be sure to ask the video production team for the teleprompter before the day of the video shoot.

4. Work With The Team

The camera crew has no intention of stressing you out. They are a part of your video production team. As they strive to do their best, they want to do everything they can to help you do your best. It’s okay to lean on them. If you are nervous, you can let them know and they will help you out.

5. Have Fun

Remember that being in front of a camera is supposed to be fun! Instead of focusing solely on how nerve-wracking it is, try to enjoy yourself and appreciate how blessed you are to have this opportunity in front of an audience!

By following these tips and techniques, you should find yourself feeling more comfortable when facing down the barrel of a camera lens! With practice and patience, being on camera will come naturally and feel like second nature before long!

If you are wondering, “Why did I get myself into this? Do I really need a video?” Be sure to watch our “Why Video” Video by clicking here.

We also have some testimonials on our home page. Have a look at what our clients have to say about us.

10 Reasons To Use a Teleprompter

10 Reasons To Use a Teleprompter

10 reasons that you want to use a teleprompter for your next video

If you’re shooting a video, you know how important it is to have a great script. But if you’re working with a limited time and budget, it can be difficult to memorize your lines and make sure you don’t forget anything. That’s why a teleprompter can be a great asset for your next video. Here are 10 reasons why you should consider using a teleprompter for your next video.

1. Get Your Point Across Quickly and Easily

Teleprompters can help you stay on message and get your point across quickly and easily. When you use a teleprompter, you don’t have to worry about memorizing your lines, so you can focus on delivering your message with clarity and confidence.

2. Save Time

Using a teleprompter can save you time in the editing room by eliminating the need to reshoot or edit out mistakes. You can get it right the first time and move on to the next shot.

3. Professional Look

Teleprompters make your video look more professional, which can help boost your credibility and reputation.

4. Keeps You Focused

When you’re using a teleprompter, you don’t have to worry about forgetting what you’re supposed to say. This can help you stay focused and on message throughout your video.

5. Improves Performance

Teleprompters can help you deliver a more natural and confident performance. When you’re not worrying about memorizing your lines, you can focus on delivering your message with confidence and conviction.

6. Keeps Things Moving

Teleprompters can help you keep things moving and reduce the need for multiple takes. This can help you move quickly and efficiently through your shoot and get the best results.

7. Easy to Set Up

Teleprompters are easy to set up, so you can be ready to shoot in no time.

8. Reduces Stress

Using a teleprompter can reduce your stress level, as you don’t have to worry about forgetting your lines or making mistakes.

9. Cost-Effective

Teleprompters are relatively inexpensive, so you don’t have to break the bank to get one.

10. Enhanced Creativity

Teleprompters can help you be more creative and focus on the performance element of your video. They can also help you deliver a more engaging and memorable performance.

Using a teleprompter can be a great asset for any video shoot, and it can help you save time and money while delivering a professional and polished performance. So if you’re looking to get the most out of your next video shoot, consider using a teleprompter to help you stay on message and deliver a great performance.

  • If you are wondering, “Why did I get myself into this? Do I really need a video?” Be sure to watch our “Why Video” Video by clicking here.
  • We also have some testimonials on our home page. Have a look at what our clients have to say about us.
Why Use Aerial Photography on a Construction Site?

Why Use Aerial Photography on a Construction Site?

Why Use Aerial Photography on a Construction Site?

Aerial photography, also known as aerial mapping, is a valuable tool for any construction site, as it can provide an aerial view of the project and help the construction team make better decisions throughout the life of the project. In today’s digital age, aerial photography is becoming more and more commonplace, and construction sites are beginning to realize the potential of aerial photography to help them achieve their goals. Here are just a few of the many reasons why every construction site should be utilizing aerial photography.

1. Improved Safety

Safety is always a top priority on any construction site, and aerial photography can help keep workers safe by providing an overview of the site and allowing for better planning and identification of potential hazards.

2. Greater Efficiency

By providing an aerial view of the construction site, aerial photography can help the construction team optimize their workflow and identify areas of potential inefficiency. This can help speed up the construction process and reduce costs.

3. Better Documentation

Aerial photography is an excellent way to document progress on the construction site, as it allows the team to track progress over time and identify any potential issues that may arise.

4. Marketing Opportunities

Aerial photography can also be used to create stunning content for marketing purposes. It can be used to showcase the progress of the construction site and create visuals that can be used to attract potential clients or investors.

Overall, aerial photography is an invaluable tool for any construction site. It can help with safety, efficiency, documentation, and even marketing, making it a must-have for any construction team.

Aerial Mapping: Conservation

Aerial Mapping: Conservation

Aerial Mapping: Conservation

Aerial mapping has become an invaluable tool for conservationists. By using aerial mapping, conservationists are able to gain a better understanding of large areas of land, often with greater accuracy than they could by relying solely on ground-based observation. Here are five examples of how conservationists use aerial mapping to protect and conserve the environment:

1. Monitoring Changes in Habitat

Conservationists can use aerial mapping to observe changes in habitat over time, such as changes in land-use or development, or changes in vegetation due to climate change. This can help conservationists better understand how these changes are impacting the ecology of a region and what steps may be taken to mitigate them.

2. Assessing Vulnerable Species

Aerial mapping can be used to identify areas where vulnerable species are present and track their populations over time. This helps conservationists understand which species need protection, where they are most at risk, and what steps need to be taken to ensure their survival.

3. Identifying Potential Threats

Aerial mapping can be used to identify potential threats such as illegal logging, poaching, or other activities that could harm the environment or wildlife within an area. This helps conservationists develop strategies for mitigating these threats and protecting the ecology of an area from further damage.

4. Mapping Natural Resources

Conservationists can use aerial mapping to identify natural resources that may need protection or restoration efforts. This allows them to prioritize which resources should be targeted for conservation and develop plans for preserving these resources for future generations.

5. Planning Conservation Projects

Conservationists can use aerial mapping data to plan projects such as creating protected areas, restoring habitats, or creating wildlife corridors between different ecosystems. This helps them ensure that their projects are strategic and have a positive impact on the environment over time.

Overall, aerial mapping is a powerful tool that allows conservationists to effectively identify areas of need and develop strategies for protecting the environment over time. By using this data-driven approach, they are able to make more informed decisions about how best to protect ecosystems while still allowing humans access when necessary—a critical balance in today’s world where human activity is impacting natural systems at an ever-increasing rate.

Aerial Mapping: Archaeology

Aerial Mapping: Archaeology

Aerial Mapping: Archaeology

The use of aerial mapping in the archaeology industry has become increasingly popular in recent years. Aerial mapping is a powerful tool that allows archaeologists to identify potential sites, quickly and accurately assess the existing landscape and document archaeological finds. Here are five examples of how aerial mapping is used in the archaeology industry:

1. Site Identification

Aerial mapping allows archaeologists to quickly scan large areas for potential archaeological sites. This technology can be used to identify sites that are difficult to spot from the ground, such as submerged ruins or buried artifacts. It can also help archaeologists determine if an area is worthy of further exploration.

2. Landscape Analysis

Aerial mapping provides archaeologists with a detailed view of the landscape they are studying. This technology can be used to locate ancient features such as roads, buildings, and burial mounds, as well as observe changes in topography over time.

3. Documentation

Archaeologists use aerial mapping to document archaeological finds more accurately and efficiently than traditional methods allow. By taking pictures from various angles and heights, aerial mapping allows archaeologists to create 3D models of their findings which can be used for future reference or publication.

4. Geophysical Surveys

Geophysical surveys involve using specialized equipment such as magnetometers or radar to detect buried objects or features without having to excavate them first. By using aerial mapping alongside geophysical surveys, archaeologists can more accurately pinpoint the location of potential finds before digging begins.

5. Monitoring Progress

Aerial mapping is also useful for monitoring progress on an archaeological dig site over time by providing a bird’s eye view of what has been uncovered so far and what still needs to be explored further. This technology can also provide valuable insight into how environmental conditions have impacted the site over time and inform future preservation efforts if necessary.

Overall, aerial mapping is an invaluable tool for archaeologists that helps them identify important sites, analyze existing landscapes, document discoveries, conduct geophysical surveys, and monitor progress on ongoing projects with greater accuracy and efficiency than ever before possible.

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